No one likes labels… unless it comes to food | FAO Stories | Food and ... 6. Support your local food producers - Certain labels that indicate the food's origin, for example Colombian Coffee (Colombia), Manchego cheese (Spain), Darjeeling tea (India) or Kona Coffee (USA), can attract a customer's attention and bring more value to the product and thus to the producer.Consumers tend to identity local and typical food products to a specific place and attribute ...